Creative Careers in High Demand Right Now

Jamie Florio • March 18, 2021

When it comes to figuring out a career path, there are a variety of factors that you have to consider. Not only do you want to make sure that your career choice will allow you a good living, but you also want to enjoy the work you do. If you’re the creative type, you are in luck because there are a variety of job options that you should look into.

Marketing Director

Working as a marketing director can be an incredibly fun, creative, and challenging career. When you develop a strong background in marketing, you’ll be able to use those skills in a variety of different settings and for a variety of different companies. This will give you the option to switch around if you start to feel like you're unable to expand creatively. In addition to the job flexibility, being a marketing director allows you to do the creative work of developing a brand’s strategy . You’ll get to work with designers, you’ll conduct research about your company’s target demographic, and you’ll figure out the best way to reach your customers.

Designer

In recent years, many companies have started to develop a greater emphasis on their brand identity and, along with that, their brand aesthetic. With the rise of social media, having consistent, fresh, aesthetically pleasing posts has become an even more important way of reaching target customers. As a result, major tech companies have dramatically increased their demand for designers in recent years. Being a designer also offers meaningful job security because you’ll learn skills that a machine or robot will never be able to do.

PR Specialists

PR specialists are also among some of the highest demand creative careers at the moment. PR specialists manage multiple tasks involved in the creation of different marketing messages that go out to the public. They tend to be more concerned with ensuring that the different materials that are released are consistent with the brand and with each other. They also make sure that those marketing materials go out on a set schedule. This role is especially important in making sure that creative materials are actually effective. Even with a well-designed ad, marketing may be less effective if the timing is off or if it doesn’t quite match the rest of the branding.

Figuring out the right career path is difficult. Where do you even start? If you’re someone who values creativity, looking at some of these options could get you going in the right direction. It may take some time to find the career that is the perfect fit for you, but with patience and persistence, it is possible.

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